Digital Marketing and Paid Growth

Paid Ads Foundations: Campaign Logic, Creative, Targeting, and Offer Fit

12 lessons4 modules7h 0m durationbeginner level

Instructor: StretchGroup School

About this course

Paid Ads Foundations: Campaign Logic, Creative, Targeting, and Offer Fit teaches the commercial, operational, and client-service discipline behind paid ads foundations and campaign logic. Learners build the ability to diagnose business context, scope the work, explain tradeoffs, deliver with checkpoints, and turn completed work into proof and future demand.

Curriculum

Module 1: Strategy, Market Context, and Success Criteria3 lessons

Define the Commercial Problem🔒35m
Map the Buyer and Decision Context🔒35m
Set the Success Standard🔒35m

Module 2: Service Design, Workflow, and Operating Assets3 lessons

Design the Repeatable Workflow🔒35m
Build Templates, Assets, and Checkpoints🔒35m
Resource the Work Responsibly🔒35m

Module 3: Client Execution, Communication, and Quality Control3 lessons

Run the Client Conversation🔒35m
Deliver with Quality Control🔒35m
Handle Friction and Change🔒35m

Module 4: Measurement, Proof, and Continuous Improvement3 lessons

Measure What Matters🔒35m
Turn Outcomes into Proof🔒35m
Build the Next Growth Loop🔒35m