Partnerships & Channels

Partnership & Co-Marketing

Turn one good partner into a growth channel

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn how to identify partners whose audience overlaps yours without competing, craft a pitch that earns a yes, and design campaigns like co-branded webinars, lead-share giveaways, and bundle promos. You will set up tracking with UTMs and shared dashboards, split the work in a one-page agreement, and report results that make the partner want to do it again.

Curriculum

Module 1: Finding and Qualifying the Right Partner3 lessons

What Co-Marketing Is and Why It WorksPreview45m
Where to Find Aligned Partners🔒45m
Scoring and Shortlisting Partners🔒45m

Module 2: Pitching the Partnership3 lessons

Framing the Value Exchange🔒45m
Writing the One-Page Proposal🔒45m
Outreach That Gets a Yes🔒45m

Module 3: Designing and Running the Campaign3 lessons

Five Co-Marketing Campaign Formats🔒45m
Splitting the Work and the Timeline🔒45m
Tracking, UTMs, and Lead Sharing🔒45m

Module 4: Agreements, Reporting, and Renewal3 lessons

The Lightweight Partnership Agreement🔒45m
Reporting Shared ROI🔒45m
Renewing and Scaling the Partnership🔒45m