Communication

Persuasion & Influence

Change Minds. Win Buy-In. Lead Without Authority.

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course unpacks the proven psychology behind why people say yes, drawing on decades of research from Cialdini, Kahneman, Fogg, and Aristotle. You will learn to diagnose resistance, craft compelling arguments, and deploy the right influence lever for every audience and context. By the end you will have a repeatable system for gaining buy-in from colleagues, clients, and decision-makers — without manipulation.

Curriculum

Module 1: The Science of Why People Say Yes3 lessons

How the Brain Decides: System 1, System 2, and the Persuader's MapPreview45m
Cialdini's Six Principles: The Master Toolkit🔒45m
Ethical Influence vs. Manipulation: Drawing the Line🔒45m

Module 2: Framing, Storytelling, and the Architecture of a Compelling Argument3 lessons

Aristotle's Triangle in the Modern Workplace🔒45m
Framing Effects: How Context Reshapes Meaning🔒45m
Monroe's Motivated Sequence: A Structure That Moves People to Act🔒45m

Module 3: Reading Your Audience and Overcoming Resistance3 lessons

Diagnosing Resistance: Why They Are Really Saying No🔒45m
Audience Archetypes: Adapting to Decision-Making Styles🔒45m
The Commitment Ladder: Moving Stakeholders Through Change🔒45m

Module 4: Influencing in High-Stakes Contexts3 lessons

Influencing Up: Persuading Decision-Makers Who Outrank You🔒45m
SPIN Selling: Consultative Persuasion for Complex Decisions🔒45m
Leading Without Authority: Influence Across Teams and Organisations🔒45m