Audio & Creator

Podcast Marketing

Build a Podcast That Grows Itself

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course walks you through every stage of the podcast marketing lifecycle: positioning and launching a show that stands out, executing a distribution strategy across directories and social platforms, landing guest spots and press coverage to accelerate growth, and building monetization systems that work even before you hit 1,000 downloads per episode. You will use real industry benchmarks, named platforms, and repeatable frameworks — not generic advice. By the end, you will have a podcast marketing plan you can execute immediately.

Curriculum

Module 1: Positioning, Niche, and Launch Architecture3 lessons

Finding Your Positioning and Listener AvatarPreview45m
Show Format, Feed Architecture, and Cover Art Brief🔒45m
The 7-Day Launch Playbook🔒45m

Module 2: Multi-Channel Distribution and Repurposing3 lessons

Directory Submission and Cross-Platform Syndication🔒45m
Social Clips, Quote Cards, and the Weekly Content Stack🔒45m
SEO for Podcasts: Show Notes, Transcripts, and Episode Title Formulas🔒45m

Module 3: Guest Strategy, PR, and Audience Amplification3 lessons

Booking High-Value Guests with a Templated Pitch System🔒45m
Podcast PR: Landing Press, Awards, and Directory Features🔒45m
Building and Activating a Listener Community🔒45m

Module 4: Monetisation Systems: Sponsorships, Ads, and Listener Revenue3 lessons

Sponsorship Deals: CPM Pricing, Packaging, and Outreach🔒45m
Listener-Supported Revenue: Memberships, Patreon, and Paid Feeds🔒45m
The Listener-to-Customer Funnel: Products, Services, and Lead Generation🔒45m