Client Acquisition

Positioning on Freelance Marketplaces

Stop bidding against the bottom. Position to be chosen first.

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Generalist profiles on freelance marketplaces drown in a sea of low bids and ghosted proposals. This course shows you how to choose the platform that fits your skill and rate, niche down into a positioning that buyers search for, and rebuild your headline, portfolio, and pricing so quality clients reach out first. You will leave with an optimised live profile, a proposal system, and the metrics to keep improving your conversion.

Curriculum

Module 1: Choosing the Right Marketplace for Your Work3 lessons

How Freelance Marketplaces Actually DifferPreview45m
Scoring Platforms Against Your Goals🔒45m
Passing the Gate: Vetted Networks Like Toptal🔒45m

Module 2: Niche Positioning That Buyers Search For3 lessons

Why Generalists Lose and Specialists Win🔒45m
Researching the Words Your Clients Use🔒45m
Writing Your Positioning Statement🔒45m

Module 3: Building a Profile That Converts3 lessons

Headline, Photo, and First Impression🔒45m
The Overview and Portfolio That Sell🔒45m
Proof, Rates, and Trust Signals🔒45m

Module 4: Winning Work and Ranking Over Time3 lessons

Proposals and Offers That Win🔒45m
Beating the Cold Start as a New Freelancer🔒45m
Measuring and Improving Your Positioning🔒45m