Growth & Experimentation

Product-Led Growth

Turn your product into your most efficient growth channel

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Product-led growth is how Slack, Figma, Calendly, Notion, and Dropbox grew faster and cheaper than sales-led competitors by letting people experience value before they pay. This course gives you the models, metrics, and in-product tactics PLG operators actually use, with named analytics tools, real benchmarks, and worked examples. You will leave able to define a North Star metric and activation event, design an onboarding that reaches the aha moment, choose between freemium and free trial, build a measurable viral loop, and score product-qualified leads.

Curriculum

Module 1: What Product-Led Growth Really Is3 lessons

PLG Is a Go-to-Market Strategy, Not a Free PlanPreview45m
The PLG Flywheel Replaces the Funnel🔒45m
Should You Be Product-Led? An Honest Decision🔒45m

Module 2: Activation: Getting Users to Value Fast3 lessons

North Star, Activation, and Time-to-Value🔒45m
Finding Your Aha Moment in the Data🔒45m
Designing Onboarding to the Aha Moment🔒45m

Module 3: Monetisation: Freemium, Trials, and Pricing3 lessons

Freemium vs Free Trial: Choosing the Model🔒45m
The Reverse Trial and Value-Based Packaging🔒45m
In-Product Upgrade Prompts and Expansion🔒45m

Module 4: Loops, PQLs, and Scaling the Engine3 lessons

Viral Loops and Calculating K-Factor🔒45m
Product-Qualified Leads (PQLs)🔒45m
Experimentation That Compounds the Flywheel🔒45m