Programmatic SEO

Programmatic SEO is how sites like Zapier, Wise, and Tripadvisor rank for tens of thousands of long-tail queries: instead of writing each page by hand, you design one template, pair it with a structured dataset, and generate a page per row. This course teaches the full pipeline end to end, finding the repeatable keyword pattern (the head term times a modifier list), sourcing and cleaning the data that makes each page unique, designing a content schema and template that adds real value rather than thin boilerplate, deduplicating near-identical pages so Google does not bury them, and building a sitemap and internal-linking strategy that gets thousands of new URLs discovered and indexed. Every module uses concrete examples, named tools like Screaming Frog, Search Console, Ahrefs, and Google Sheets, and real thresholds so you can ship a programmatic page set that earns traffic instead of getting flagged as spam.