Paid & Organic Social

Reddit Marketing

Market on Reddit without getting downvoted into oblivion

12 lessons4 modules9h 25m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Reddit reaches over 100 million daily active users across more than 100,000 active communities, yet most marketers fail here because they treat it like Facebook and get instantly rejected. This course teaches the community-first mindset and the concrete mechanics that work: reading a subreddit's culture and rules, building karma and credibility, posting and commenting for genuine value, hosting an AMA, and standing up paid campaigns in Reddit Ads Manager. You will leave able to choose the right subreddits, contribute without getting removed, and run a compliant promoted campaign you can actually measure.

Curriculum

Module 1: How Reddit Actually Works3 lessons

Subreddits, Voting, and the Reddit HierarchyPreview45m
Reddiquette, Culture, and Why Marketers Fail🔒45m
Setting Up a Credible Account and Profile🔒45m

Module 2: Finding and Choosing the Right Subreddits3 lessons

Researching Subreddits Where Your Audience Lives🔒45m
Evaluating Subreddits: Size, Activity, and Fit🔒45m
Reading the Rules: Listening Before Posting🔒45m

Module 3: Organic Strategy: Posting, Commenting, and AMAs3 lessons

The Value-First Posting Framework🔒50m
Building Presence Through Comments and Relationships🔒45m
Planning and Hosting an AMA🔒50m

Module 4: Reddit Ads: Paid Campaigns the Community Way3 lessons

Reddit Ads Manager: Objectives, Formats, and Structure🔒50m
Targeting, Bidding, and Budgets on Reddit🔒50m
Creative, Compliance, and Measuring Results🔒50m