Industry-Specific Business

Restaurant Marketing & Guest Loyalty

Fill the seats, then fill them again

12 lessons4 modules9h 25m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Empty tables are a marketing problem disguised as a slow night. This course teaches the demand-generation disciplines that separate a packed dining room from a quiet one: owning your Google Business Profile and local SEO, running Instagram and TikTok content that drives reservations, building an email and SMS loyalty engine with a measurable repeat rate, and managing reviews to a higher star rating that compounds into more covers. Every tactic comes with named tools, real benchmark numbers, worked dollar examples, and a routine you can run every week.

Curriculum

Module 1: Own Your Local Search3 lessons

Google Business Profile Is Your Most Valuable Marketing AssetPreview45m
Local SEO and the Map Pack🔒50m
Reservations, Listings, and Off-Premise Visibility🔒45m

Module 2: Social Media That Drives Covers3 lessons

Choosing Platforms and Building a Content System🔒45m
Content That Makes People Hungry and Books Tables🔒50m
User-Generated Content, Influencers, and Paid Boosts🔒45m

Module 3: Loyalty, Email, and the Repeat Visit3 lessons

The Economics of a Repeat Guest🔒50m
Designing a Loyalty Program Guests Actually Use🔒50m
Email and SMS: The Channels You Own🔒45m

Module 4: Reputation and a Marketing That Pays3 lessons

Generating and Earning More Reviews🔒45m
Responding to Reviews and Recovering Guests🔒45m
Measuring Marketing and the Weekly Routine🔒50m