Paid & Organic Social

Retargeting & Audience Nurturing

Stop running one tired ad at everyone who ever visited

12 lessons4 modules9h 25m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most advertisers lump every past visitor into one bucket called retargeting and run a single ad at them until it stops working. This course teaches the system the best teams use instead: a clean pixel-plus-server tracking layer, audiences split by time window and behaviour, creative sequenced to match how warm each person is, and disciplined suppression so you never pay to re-sell someone or burn out a list. You will leave able to launch coordinated retargeting across Meta, Google, and LinkedIn and measure whether nurturing actually moved people down the funnel.

Curriculum

Module 1: Tracking and Audience Foundations3 lessons

What Retargeting Is and Why Nurturing Beats One AdPreview45m
Pixels, the Conversions API, and Enhanced Conversions🔒50m
What Counts as a Warm Audience🔒45m

Module 2: Segmenting Audiences by Window and Intent3 lessons

Recency Windows and the Decay of Intent🔒45m
Behavioural Segments: Page Depth and High-Intent Actions🔒50m
Custom and Matched Audiences from Your Own Data🔒45m

Module 3: Sequential Creative and Cross-Platform Journeys3 lessons

Designing a Sequential Creative Journey🔒50m
Creative Refresh, Fatigue, and Variety🔒45m
Coordinating Meta, Google, and LinkedIn🔒45m

Module 4: Frequency, Suppression, and Measurement3 lessons

Frequency Caps and Audience Overlap🔒45m
Suppression and Exclusion Lists🔒50m
Measuring Retargeting Honestly🔒50m