SEO & Organic Growth

Search Engine Optimization: Strategy, Content, and Authority

Grow Organic Traffic That Actually Converts

12 lessons4 modules9h 17m durationintermediate level

Instructor: StretchLearn Faculty

About this course

This course strips away theory and puts you inside real SEO workflows used by agencies and in-house teams. You will learn how to identify high-intent keywords, structure topic clusters, earn authoritative backlinks, and read Search Console data to guide every next move. Each lesson uses named tools — Google Search Console, Ahrefs, Semrush, Screaming Frog — and concrete examples so every tactic is immediately actionable.

Curriculum

Module 1: Keyword Strategy and Search Intent3 lessons

How Search Intent Shapes Every Ranking DecisionPreview40m
Building a Keyword Map From Scratch🔒50m
Competitive Keyword Gap Analysis🔒45m

Module 2: Content Architecture and On-Page Excellence3 lessons

Topic Clusters and Pillar Pages That Build Authority🔒48m
E-E-A-T: Writing Content Google Trusts🔒42m
On-Page Optimisation: Title Tags, Meta Descriptions, and Content Structure🔒50m

Module 3: Technical SEO and Site Health3 lessons

Crawlability and Indexation: Getting Found Before You Get Ranked🔒44m
Core Web Vitals and Page Experience Signals🔒46m
Site Architecture, Redirects, and Technical Debt🔒48m

Module 4: Link Building, Authority, and SEO Measurement3 lessons

Link Building Fundamentals: Authority, Relevance, and Earning vs. Begging🔒42m
Digital PR and Outreach: Earning Links at Scale🔒52m
Measuring SEO Performance: Google Search Console and the Monthly Review🔒50m