Advanced Business Operations

Service Business Pricing & Profitability

Stop Underpricing Your Service Business

12 lessons4 modules9h 25m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most service businesses underprice because they bill by the hour and never measure where their margin leaks. This course gives you the frameworks, calculations, and contract language to price on value, defend your scope, build recurring retainer revenue, and track utilization rate. Every concept is paired with worked numbers you can drop straight into your own business.

Curriculum

Module 1: Know Your Real Numbers Before You Price3 lessons

Why hourly billing quietly caps your incomePreview45m
Calculate your true cost of delivery🔒50m
Cost-plus versus value, and the floor and ceiling🔒45m

Module 2: Value-Based Pricing in Practice3 lessons

Quantify the value with the EVE framework🔒50m
Anchoring, tiers, and good-better-best🔒45m
Pricing the result, not the deliverable🔒45m

Module 3: Scope Control and Retainer Revenue3 lessons

Stop scope creep before it starts🔒50m
Design a retainer that clients want🔒50m
Price the retainer and protect its margin🔒45m

Module 4: Measure, Defend, and Raise Your Prices3 lessons

Utilization and realization: the two numbers that explain your profit🔒50m
Find and fix the profit leaks🔒45m
Raise prices and reprice existing clients🔒45m