Website & E-Commerce

Shopify Store Setup & Optimization

Launch a Shopify store that actually sells, then optimize it for conversion

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn to launch and optimize a Shopify store end to end without writing code, using the Online Store 2.0 theme editor, sections, and blocks. You will build product pages with the trust and urgency elements that drive purchases, turn on Shopify Payments with Shop Pay express checkout, configure carrier-calculated and flat-rate shipping with profiles, and add only the apps that earn their cost. By the end you publish a live store on a custom domain and know exactly which settings move conversion rate, average order value, and abandoned-cart recovery.

Curriculum

Module 1: Set Up Your Store and Choose a Theme3 lessons

Shopify Plans, the Trial, and How Fees WorkPreview45m
Online Store 2.0: Themes, Sections, and Blocks🔒45m
Brand Basics and Store Navigation🔒45m

Module 2: Products and Conversion-Focused Pages3 lessons

Add Products: Variants, Media, and Inventory🔒45m
Write Descriptions and Organize Collections🔒45m
Build a Product Page That Converts🔒45m

Module 3: Payments, Checkout, Taxes, and Shipping3 lessons

Shopify Payments, Shop Pay, and Checkout🔒45m
Taxes and Store Settings🔒45m
Shipping: Rates, Profiles, and Promises🔒45m

Module 4: Apps, Launch, and Conversion Optimization3 lessons

Choose a Lean, High-Impact App Stack🔒45m
Custom Domain, Speed, and the Pre-Launch Checklist🔒45m
Analytics and Lifting Conversion After Launch🔒45m