Video & Social
Short-Form Video Marketing
Stop Scrolling. Start Stopping.
12 lessons4 modules9h 0m durationbeginner level
About this course
Short-form video is the highest-reach content format available to creators and brands today, yet most beginners waste time on the wrong formats, platforms, and posting habits. This course teaches a repeatable system for producing scroll-stopping videos on TikTok, Instagram Reels, and YouTube Shorts, from writing a three-second hook to reading your retention graph. You will leave with platform-specific strategies, a content calendar, and a production workflow you can execute solo with only a smartphone.
Curriculum
Module 1: Platform Mechanics and the Attention Economy
- How Short-Form Algorithms Rank and Distribute VideoPreview
- Choosing Your Primary Platform — TikTok vs. Reels vs. Shorts🔒
- Anatomy of a High-Retention Video🔒
Module 2: Scripting and Hooks
- The Problem-Agitate-Solution Script Framework🔒
- 50 Hook Formulas That Stop the Scroll🔒
- Scripting for a CTA-Driven Content Funnel🔒
Module 3: Production and Editing on a Smartphone
- Smartphone Camera Setup for Professional-Looking Video🔒
- Editing Short-Form Video in CapCut and Descript🔒
- Building a Repeatable Production Workflow🔒
Module 4: Analytics, Growth, and Iteration
- Reading Your Analytics Dashboard🔒
- Diagnosing Underperformance and Iterating🔒
- Trend Research and the 90-Day Growth Roadmap🔒
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