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Video & Social

Short-Form Video Marketing

Stop Scrolling. Start Stopping.

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Short-form video is the highest-reach content format available to creators and brands today, yet most beginners waste time on the wrong formats, platforms, and posting habits. This course teaches a repeatable system for producing scroll-stopping videos on TikTok, Instagram Reels, and YouTube Shorts, from writing a three-second hook to reading your retention graph. You will leave with platform-specific strategies, a content calendar, and a production workflow you can execute solo with only a smartphone.

Curriculum

Module 1: Platform Mechanics and the Attention Economy3 lessons
Module 2: Scripting and Hooks3 lessons
  • The Problem-Agitate-Solution Script Framework🔒45m
  • 50 Hook Formulas That Stop the Scroll🔒45m
  • Scripting for a CTA-Driven Content Funnel🔒45m
Module 3: Production and Editing on a Smartphone3 lessons
  • Smartphone Camera Setup for Professional-Looking Video🔒45m
  • Editing Short-Form Video in CapCut and Descript🔒45m
  • Building a Repeatable Production Workflow🔒45m
Module 4: Analytics, Growth, and Iteration3 lessons
  • Reading Your Analytics Dashboard🔒45m
  • Diagnosing Underperformance and Iterating🔒45m
  • Trend Research and the 90-Day Growth Roadmap🔒45m
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