Email & Lifecycle

SMS & Push Notification Marketing

Turn Your Phone List Into a Revenue Channel

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course walks you through building a permission-based SMS and push notification program from zero — covering legal compliance (TCPA, CTIA, CAN-SPAM), subscriber acquisition tactics, message copywriting, segmentation logic, and automation flows. You will use industry-standard platforms such as Klaviyo, Attentive, and OneSignal, and leave with a functioning channel strategy and ready-to-deploy message templates. Every module is grounded in real benchmarks: SMS open rates above 90%, click rates of 20–35%, and revenue-per-send figures from high-volume DTC brands.

Curriculum

Module 1: Compliance, Platforms, and Subscriber Acquisition3 lessons

TCPA, CTIA, and Push Consent RulesPreview45m
Choosing Your Platform Stack🔒45m
Building Your Subscriber List from Zero🔒45m

Module 2: Copywriting and Message Design3 lessons

SMS Copywriting: 160-Character Constraints and Click Triggers🔒45m
Push Notification Copy: Headlines, Subtext, and Rich Formats🔒45m
A/B Testing Messages and Reading Results🔒45m

Module 3: Segmentation and Personalization3 lessons

RFM Segmentation for SMS and Push🔒45m
Behavioral Triggers: Cart, Browse, and Purchase Events🔒45m
Lifecycle Stage Messaging: From First Purchase to VIP🔒45m

Module 4: Automation Flows, Analytics, and Channel Integration3 lessons

Building the Four Essential Automated Flows🔒45m
Measuring Channel Performance: KPIs, Attribution, and Reporting🔒45m
Integrating SMS and Push with Email for a Coordinated Lifecycle Program🔒45m