Paid & Organic Social

Snapchat Ads

Turn Snapchat's Gen Z reach into measurable revenue

12 lessons4 modules9h 40m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn to plan, launch, and scale paid campaigns on Snapchat using Ads Manager, from the Snap Pixel and Conversions API to creative formats that actually convert on a vertical, sound-on, 6-second-attention platform. You will master campaign structure, audience targeting, AR Lens and Collection Ad formats, and the attribution settings that decide whether your ROAS numbers are trustworthy. Every lesson maps to a step you take inside your own Ads Manager account so you graduate with a working DTC funnel, not just notes.

Curriculum

Module 1: The Snapchat Ads Landscape and Account Setup3 lessons

Who You Reach on Snapchat and Why It Is DifferentPreview45m
Setting Up Business Manager and Ads Manager🔒45m
Snapchat Ad Policies, Verticals, and Account Health🔒45m

Module 2: Ad Formats, Creative, and AR Lenses3 lessons

The Snapchat Ad Format Menu🔒50m
Vertical Creative That Converts🔒50m
AR Lenses and Filters Without a Huge Budget🔒50m

Module 3: Targeting, the Snap Pixel, and Audiences3 lessons

Installing the Snap Pixel and Conversions API🔒50m
Audience Targeting: Prospecting and Retargeting🔒50m
Attribution Windows and What Snapchat Counts🔒45m

Module 4: Launching, Measuring ROAS, and Scaling3 lessons

Campaign Structure, Objectives, and Budgets🔒50m
Calculating True ROAS and Break-Even ROAS🔒50m
Reading Reports and the Weekly Scale-and-Cut Routine🔒50m