eCommerce & Marketplace

Social Commerce & Shoppable Content

Turn Every Post into a Purchase

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Social commerce removes every step between a customer discovering a product and completing a purchase. This course walks beginners through building a fully operational storefront on TikTok Shop, Instagram Shopping, and Pinterest Shopping — including product feed setup, shoppable video and image creation, and data-driven iteration. By the end you will have live shoppable posts, a connected product catalog, and a repeatable content system that converts discovery into revenue.

Curriculum

Module 1: Platform Storefronts — Setup from Zero3 lessons

TikTok Shop — Account, Catalog, and PoliciesPreview45m
Instagram Shopping — Meta Commerce Manager Setup🔒45m
Pinterest Shopping — Catalog, Verified Merchant, and Rich Pins🔒45m

Module 2: Creating Shoppable Content That Converts3 lessons

Shoppable TikTok Videos — In-Video Product Tags and Live Shopping🔒45m
Shoppable Instagram Posts, Reels, and Stories🔒45m
Shoppable Pinterest Pins — Product Pins, Video Pins, and Collections🔒45m

Module 3: Analytics, Attribution, and Optimization3 lessons

Reading TikTok Shop Center Analytics🔒45m
Meta Commerce Manager and Instagram Shopping Insights🔒45m
Pinterest Analytics and Search Optimization🔒45m

Module 4: Scaling Your Social Commerce System3 lessons

Building a Repeatable Weekly Content Calendar🔒45m
Paid Amplification — Boosting Shoppable Content Across Platforms🔒45m
Account Health, Policy Compliance, and Common Pitfalls🔒45m