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Income & Entrepreneurship

Social Media for Personal Brand

Build a personal brand that opens career and income doors

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most people who try to build a personal brand post randomly for a few weeks, watch nothing happen, and quit convinced they are not interesting enough. This course replaces that guesswork with a repeatable system used by people who actually get opportunities from social media. You choose the one platform where your audience already is, write a positioning statement that makes people remember what you do, build a small set of content pillars and repeatable post formats, and ship on a cadence you can sustain. You finish able to write a profile that converts visitors into followers, batch a week of content in two hours, read your own analytics to double down on what works, and guide the right people from a post to a DM, a portfolio, or a paid offer.

Curriculum

Module 1: Strategy First: Positioning, Platform, and the Goal Behind the Brand3 lessons
Module 2: The Profile That Converts Visitors Into Followers3 lessons
  • Optimising Your Bio, Name, and Profile Photo🔒45m
  • Visual Identity Without a Designer🔒45m
  • Defining Your Content Pillars🔒45m
Module 3: Content That Gets Seen: Formats, Hooks, and a Repeatable System3 lessons
  • Post Formats and Hooks That Stop the Scroll🔒45m
  • Batching a Week of Content in Two Hours🔒45m
  • Engagement, Hashtags, and Working With the Algorithm🔒45m
Module 4: From Followers to Opportunities: Analytics, Conversion, and Staying Consistent3 lessons
  • Reading Your Analytics to Double Down on What Works🔒45m
  • Turning Followers Into Career and Income Opportunities🔒45m
  • The Consistency System That Outlasts Motivation🔒45m
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