Graphic & Brand Design
Style Guide Design
Build a style guide your team will actually keep using
12 lessons4 modules9h 0m durationbeginner level
About this course
This hands-on course teaches the craft of the style guide, the practical reference a team reaches for at the moment of a decision, separate from the high-level brand book. You will define one source of truth, document components with a consistent anatomy, states and usage rules, write editorial image guidelines and a tone-of-voice document using we are and we are not pairs and rewritten before and after examples, and assemble everything in a living platform. You will finish with a governance model, a contribution and versioning process, and a maintenance routine, so the guide stays the single trusted reference long after launch.
Curriculum
Module 1: What a Style Guide Is For
- Style Guide, Brand Guidelines, Design SystemPreview
- Choosing the Type and Scope🔒
- One Source of Truth🔒
Module 2: Documenting Components and Patterns
- Anatomy of a Component Entry🔒
- Variants, States and Spacing Tokens🔒
- Do and Do Not Rules That Stick🔒
Module 3: Editorial Images and Tone of Voice
- Editorial Image Guidelines🔒
- Writing a Tone-of-Voice Document🔒
- Content Style and Terminology🔒
Module 4: Building and Maintaining the Guide
- Assembling a Living Guide🔒
- Governance, Contribution and Versioning🔒
- Keeping the Guide From Going Stale🔒
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