Creator Monetization

Substack Newsletter Growth

Build a Substack People Actually Pay For

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn how to launch, grow, and convert a Substack newsletter into recurring income. You will define a narrow positioning angle, build a free-to-paid funnel with a paywall and welcome sequence that actually converts, and engineer growth through the Substack recommendation network, referral program, and Notes. The course ends with the pricing, retention, and reporting systems that turn a list into predictable monthly revenue.

Curriculum

Module 1: Positioning a Substack People Pay For3 lessons

The Niche-of-One Positioning AnglePreview45m
Validating Demand Before You Publish🔒45m
Setting Up the Publication for Growth🔒45m

Module 2: The Free-to-Paid Funnel3 lessons

Designing the Free and Paid Split🔒45m
The Welcome Sequence That Converts🔒45m
Building the Paid Offer and Pricing🔒45m

Module 3: Growth Engines: Recommendations, Referrals, and Cross-Posts3 lessons

Winning the Recommendation Network🔒45m
Turning Readers into Recruiters with Referrals🔒45m
Cross-Posts, Guesting, and Off-Platform Channels🔒45m

Module 4: Notes, Retention, and Revenue Systems3 lessons

A Substack Notes Content Engine🔒45m
Reducing Churn and Keeping Subscribers🔒45m
Metrics, Reporting, and Forecasting Revenue🔒45m