Graphic & Brand Design

Typography Fundamentals

Finally understand why some type works and some type doesn't

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Typography Fundamentals teaches the visual logic behind how type works — why some combinations feel authoritative, some playful, some unreadable. You will learn to identify and apply the core principles of type anatomy, typographic hierarchy, typeface pairing, and fine spacing control. Every lesson uses real typefaces and real-world examples so you can apply what you learn immediately to your own projects.

Curriculum

Module 1: Type Anatomy & the Mechanics of Letterforms3 lessons

The Anatomy of a LetterformPreview45m
Type Classification: Reading a Typeface's History🔒45m
How a Typeface Speaks: Tone, Weight, and Style🔒45m

Module 2: Building Typographic Hierarchy3 lessons

What Hierarchy Is and Why It Fails🔒45m
Size, Weight, and Contrast: The Hierarchy Toolkit🔒45m
Hierarchy in Practice: Print and Screen🔒45m

Module 3: Typeface Pairing3 lessons

The Rules of Pairing: Contrast and Harmony🔒45m
Seven Proven Pairings and Why They Work🔒45m
Pairing for Brand: Personality, Category, and Longevity🔒45m

Module 4: Spacing, Composition, and the Typographic Page3 lessons

Kerning, Tracking, and Leading🔒45m
Line Length, Alignment, and White Space🔒45m
Typographic Composition for Print and Screen🔒45m