Partnerships & Influencer

UGC & Creator Marketing

Turn UGC into a creative supply chain, not a one-off favour

12 lessons4 modules9h 30m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This beginner course turns UGC and creator content from a one-off favour into a repeatable supply chain. You will write briefs that get usable footage, choose between UGC creators, affiliates, and influencers, lock down licensing and usage rights, and benchmark performance so spend follows the winners. Every module uses named platforms, real rate ranges, and worked examples you can copy.

Curriculum

Module 1: What UGC and creator marketing actually are3 lessons

UGC, affiliate, and influencer: three different dealsPreview45m
Why native creative beats studio polish in feed🔒45m
Choosing your model: a decision framework🔒45m

Module 2: Briefing and sourcing creators3 lessons

The brief that gets usable footage🔒50m
Where to find creators and what to pay🔒50m
Running the logistics without chaos🔒45m

Module 3: Licensing, rights, and creator relationships3 lessons

Usage rights in plain language🔒50m
Whitelisting and creator-account ads🔒50m
Disclosure, FTC, and lasting relationships🔒45m

Module 4: Deploying and benchmarking performance3 lessons

Structuring a creative test🔒50m
The metrics that actually matter🔒50m
Benchmarking UGC against studio creative🔒45m