Community & Retention

Upselling & Cross-Selling

Grow revenue from the customers you already won

12 lessons4 modules9h 30m durationbeginner level

Instructor: StretchLearn Faculty

About this course

McKinsey estimates that personalized cross-sell can lift revenue by 10 to 30 percent, and Amazon has credited roughly 35 percent of its sales to its recommendation engine, yet most teams bolt random add-ons onto checkout and call it a strategy. This course teaches expansion revenue as a discipline: how to size the opportunity, pick offers that genuinely help the customer, and deploy upsell and cross-sell plays across onboarding, usage milestones, renewals and support. Every module uses named frameworks, real tools such as Shopify, HubSpot, Gainsight and Stripe, and worked examples so you ship working plays, not just theory.

Curriculum

Module 1: The Economics of Selling More to Existing Customers3 lessons

Upsell, Cross-Sell, Bump and Downsell, Clearly DefinedPreview45m
Why Expansion Is the Cheapest Revenue You Will Ever Earn🔒45m
The Metrics That Prove Expansion Works🔒50m

Module 2: Finding the Right Offer for the Right Customer3 lessons

Affinity Analysis: Discovering What Actually Pairs🔒50m
Segmenting So the Offer Fits the Person🔒45m
Building Recommendation Logic That Feels Like Help🔒45m

Module 3: Timing and Placement Across the Customer Journey3 lessons

The Map of Expansion Moments🔒50m
Winning at Checkout and Post-Purchase🔒45m
Expansion in Subscriptions and Account-Based Sales🔒50m

Module 4: Pricing, Bundling and Continuous Improvement3 lessons

Pricing Psychology: Anchoring, Decoys and Good-Better-Best🔒50m
Bundling and Packaging for Higher Order Value🔒45m
Testing, Measuring and Scaling Your Expansion Program🔒50m