Growth & Experimentation

Viral Marketing & Word-of-Mouth

Make Your Product Impossible Not to Share

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course decodes the science behind products and campaigns that spread organically. You will learn how to calculate viral coefficients, map sharing triggers, and design referral mechanics used by Dropbox, Airbnb, and Notion. Every lesson delivers a reusable framework you can apply to your own brand the same week.

Curriculum

Module 1: The Science of Spread3 lessons

Viral Coefficient: The Number That Predicts GrowthPreview45m
Five Psychological Triggers That Drive Sharing🔒45m
Network Effects vs. Viral Loops: Knowing the Difference🔒45m

Module 2: Referral Loop Engineering3 lessons

Anatomy of a High-Converting Referral Program🔒45m
Reducing Friction in the Share Moment🔒45m
Measuring and Iterating Referral Performance🔒45m

Module 3: Word-of-Mouth Seeding and Community Amplification3 lessons

Mapping Your Network Nodes: Who Actually Spreads Your Message🔒45m
Micro-Influencer Strategy: High ROI Word-of-Mouth Amplification🔒45m
Community-Led Growth: Turning Users Into Evangelists🔒45m

Module 4: Building Shareable Moments Into Your Product and Content3 lessons

Designing Shareable Product Moments🔒45m
Content Formats That Earn Organic Shares🔒45m
Running a 90-Day Viral Growth Experiment🔒45m