Events & Experiences

Webinar & Virtual Event Marketing

Fill Your Webinars and Turn Attendees Into Customers

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course walks you through the complete webinar marketing lifecycle: topic selection and offer positioning, multi-channel promotion that drives qualified registrants, live event execution, and a conversion-optimised follow-up system. You will apply the PESO model, the 3-Act Webinar Script framework, and platform-native tools across Zoom Webinars, GoToWebinar, Hopin, and Demio. Every module ends with a real deliverable you can deploy immediately.

Curriculum

Module 1: Strategy, Topic Selection, and Offer Positioning3 lessons

Webinar Business Models and Goal MappingPreview45m
Topic Selection Using the Problem-Promise-Proof Framework🔒45m
Offer Architecture and the Bridge Slide🔒45m

Module 2: Registration Pages, Promotion, and Show-Up Systems3 lessons

Registration Page Anatomy and Conversion Benchmarks🔒45m
Multi-Channel Promotion Calendar Using the PESO Model🔒45m
Reminder Sequences and the Show-Up Rate Formula🔒45m

Module 3: Live Event Execution and the 3-Act Webinar Script3 lessons

Technical Setup and Pre-Show Checklist🔒45m
The 3-Act Webinar Script🔒45m
Audience Engagement Tools and Live Moderation🔒45m

Module 4: Post-Event Conversion, Analytics, and Iteration3 lessons

The 7-Day Post-Event Email Sequence🔒45m
Core Metrics Dashboard and Benchmarks🔒45m
Systematising and Scaling Your Webinar Programme🔒45m