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Business Models

Wholesale & Distribution Business

Master the Business That Moves Product From Maker to Shelf.

12 lessons4 modules9h 40m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Wholesale and distribution is the invisible layer that moves nearly every physical product from the people who make it to the stores that sell it, and it runs on margins measured in single-digit percentages. This course shows you how the business model really works: how product gets marked up from cost to wholesale to retail, how to price tiers and set minimum order quantities, how to land and grow retail accounts from independents to big-box chains, and how to manage the inventory, freight, and cash conversion cycle that separate profitable distributors from broke ones. You will work real numbers throughout, learn the named platforms and tools the trade uses, and finish able to model a wholesale deal, pitch a buyer, and keep the back end from sinking the front end.

Curriculum

Module 1: How the Wholesale and Distribution Model Works3 lessons
Module 2: Pricing, MOQs, and Trade Terms3 lessons
  • Building Wholesale Price Tiers🔒45m
  • Minimum Order Quantities and Case Packs🔒50m
  • Trade Terms, Discounts, and Getting Paid🔒50m
Module 3: Retailer Relationships and Channel Strategy3 lessons
  • Knowing Your Buyers: Independents to Big-Box🔒45m
  • Pitching and Onboarding a Retail Account🔒50m
  • Channel Management and Avoiding Conflict🔒45m
Module 4: Inventory, Logistics, and the Cash That Decides It3 lessons
  • The Order-to-Fulfillment Workflow🔒50m
  • Inventory Control: Reorder Points and GMROII🔒55m
  • The Cash Conversion Cycle and Unit Economics🔒50m
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