Wholesale & Distribution Business
Master the Business That Moves Product From Maker to Shelf.
About this course
Wholesale and distribution is the invisible layer that moves nearly every physical product from the people who make it to the stores that sell it, and it runs on margins measured in single-digit percentages. This course shows you how the business model really works: how product gets marked up from cost to wholesale to retail, how to price tiers and set minimum order quantities, how to land and grow retail accounts from independents to big-box chains, and how to manage the inventory, freight, and cash conversion cycle that separate profitable distributors from broke ones. You will work real numbers throughout, learn the named platforms and tools the trade uses, and finish able to model a wholesale deal, pitch a buyer, and keep the back end from sinking the front end.
Curriculum
Module 1: How the Wholesale and Distribution Model Works
- Where Wholesale Sits in the Supply ChainPreview
- Wholesaler vs. Distributor vs. Broker🔒
- The Markup Chain: Cost to Wholesale to Retail🔒
Module 2: Pricing, MOQs, and Trade Terms
- Building Wholesale Price Tiers🔒
- Minimum Order Quantities and Case Packs🔒
- Trade Terms, Discounts, and Getting Paid🔒
Module 3: Retailer Relationships and Channel Strategy
- Knowing Your Buyers: Independents to Big-Box🔒
- Pitching and Onboarding a Retail Account🔒
- Channel Management and Avoiding Conflict🔒
Module 4: Inventory, Logistics, and the Cash That Decides It
- The Order-to-Fulfillment Workflow🔒
- Inventory Control: Reorder Points and GMROII🔒
- The Cash Conversion Cycle and Unit Economics🔒