Paid & Organic Social

X (Twitter) Ads & Organic Growth

Grow on X organically and run Ads that actually convert

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn how X actually distributes content in 2026 and how to engineer reach without paying for every impression. The course pairs an organic growth engine, content cadence, threading, replies, and Communities with the Ads Manager workflow: objectives, follower and keyword targeting, creative, bidding, and measurement. Every module uses real metrics, named tools, and worked examples you can copy.

Curriculum

Module 1: How X Distributes Content and Who You Are Growing For3 lessons

The For You Algorithm: Signals That Decide ReachPreview45m
Defining Your Niche, ICP, and the 100 Accounts That Matter🔒45m
Setting Goals and a Metrics Baseline🔒45m

Module 2: The Organic Growth Engine: Cadence, Posts, and Threads3 lessons

A Weekly Cadence That Feeds the Algorithm🔒45m
Writing Posts and Threads That Get Replies🔒45m
Replies, Engagement Loops, and Borrowed Reach🔒45m

Module 3: Communities, Search, and Compounding Your Niche Reach3 lessons

X Communities: Niche Reach Without the Cold Start🔒45m
Getting Found: Search, Keywords, and Your Profile🔒45m
Repurposing, Recycling, and Compounding Content🔒45m

Module 4: X Ads: Campaigns, Targeting, and Measurement3 lessons

Ads Manager, Objectives, and Your First Promoted Post🔒45m
Targeting: Followers, Keywords, Interests, and Custom Audiences🔒45m
Budgets, Bidding, Metrics, and Scaling🔒45m