YouTube Ads

This hands-on course teaches the full YouTube paid-media workflow the way a working video buyer runs it: linking your channel to Google Ads, choosing between skippable in-stream, bumpers, non-skippable, and Shorts placements, and matching each to a campaign goal and bid strategy. You will set up audiences from in-market, affinity, custom segments, and your own data, write hooks that survive the first five seconds, and read the metrics that decide whether to scale or cut. You finish able to launch a measurable campaign, understand view-through conversions, and grow the winners without wasting spend.