Video & Social

YouTube Marketing

Build a YouTube Channel That Actually Grows

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches beginners how to build a YouTube channel that actually grows. You will learn how YouTube's algorithm rewards watch time and click-through rate, how to research keywords with tools like TubeBuddy and VidIQ, how to write scripts that keep viewers watching, and how to monetize before and after hitting 1,000 subscribers. Every module is built around real tactics used by channels in the 10K–500K range.

Curriculum

Module 1: Channel Strategy and Niche Positioning3 lessons

Choosing a Profitable NichePreview45m
Defining Your Ideal Viewer and Channel Positioning🔒45m
Building a 12-Week Content Pillar Plan🔒45m

Module 2: YouTube SEO and Keyword Research3 lessons

Keyword Research for YouTube🔒45m
Optimising Titles, Descriptions, and Tags🔒45m
Thumbnails and Click-Through Rate🔒45m

Module 3: Scripting and Video Production3 lessons

The HOOK–HOLD–CTA Script Framework🔒45m
Researching and Writing a Video Script🔒45m
Recording, Editing, and Upload Workflow🔒45m

Module 4: Monetization and Channel Growth Systems3 lessons

Monetization Before and After the 1K Milestone🔒45m
YouTube Analytics: Reading the Metrics That Drive Growth🔒45m
Scaling: Systems, Repurposing, and Community Building🔒45m