Search Engine Optimization

YouTube SEO Deep Dive

Get your videos found — and recommended

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

YouTube is the world's second-largest search engine and a recommendation engine that sends most views through Browse and Suggested, not search alone. This course teaches the levers you actually control — titles, descriptions, tags, chapters, thumbnails, end screens, and playlists — and how to read YouTube Analytics to know which lever to pull next. By the end you will run a repeatable optimise-publish-measure loop instead of guessing.

Curriculum

Module 1: How YouTube Search and Suggested Actually Work3 lessons

Search vs Suggested vs Browse: where views come fromPreview45m
The signals the algorithm rewards🔒45m
Setting a measurable channel goal🔒45m

Module 2: Keyword and Topic Research That Finds Demand3 lessons

Mining keywords with autosuggest, TubeBuddy, and VidIQ🔒45m
Search intent and the demand-vs-competition matrix🔒45m
Reverse-engineering competitor videos🔒45m

Module 3: Packaging: Titles, Thumbnails, and Metadata3 lessons

Writing titles that get clicked and ranked🔒45m
Thumbnails: contrast, emotion, and CTR🔒45m
Descriptions, tags, chapters, and hashtags🔒45m

Module 4: Retention, Session Watch Time, and Reading Analytics3 lessons

Hooks, pacing, and the retention graph🔒45m
End screens, cards, and playlists for session time🔒45m
The weekly Analytics routine and refreshing old videos🔒45m